Use Digital Video for B2B Marketing

Use Digital Video for B2B Marketing

Some 96 % of B2B companies say they have taken part in video material marketing, according to a recent record from the Web Video clip Advertising Council, Flimp Media, and also ReelSEO.

The record was based upon information from a study of 350 company and marketing professionals (70 % help B2B firms, 20 % for B2B advertising and marketing agencies, as well as 10 % for educational/nonprofit companies).

A lot of respondents (80 %) state they make use of online video to enhance brand name understanding as well as engagement.

Other leading inspirations consist of promoting products/services (65 %), boosting Internet traffic/SEO results (61 %), as well as producing new sales leads (57 %).

Distribution

Completely 83 % of participants claim they embed video clips by themselves internet sites; 69 % share video clips on YouTube, and 64 % article them on various other social media networks.

Variety of Video clips

Some 39 % of respondents state they expect their organization to generate 1-10 video clips this year.

Obstacles

Budgets and time are some top reasons companies do not give much attention to flourishing their digital video marketing strategies. For these reasons businesses shy away from video marketing all together. With just a little investigation online you will find many resources (even free ones) they are available to you for creating quality digital video marketing.

55 % of respondents state restricted budget is among their top obstacles with video advertising and marketing
45 % battle with the amount of time it requires to develop top quality video material.

About the research study: The report was based upon data from a survey of 350 companies as well as advertising specialists (70 % help B2B firms, 20 % for B2B advertising companies, and 10 % for educational and also not-for-profit organizations).